Business Planning
We help start-ups to grow through revenue-focused business.
Our clients include family farms, custom machine builders, contract shearing, contract farm services (spraying & harvesting). Here’s what our ideal client looks like.
If you want to start a successful small business, you’ll need to plan and prepare yourself for the costs. Determining your small business startup costs is a vital part of starting your business.
New entrepreneurs seek our expertise when they’re:
- Lacking awareness among ideal future customers (answered with Market Research)
- Not knowing how best to start and what are the opportunities
- Still relying on friends and family for advice, and what licenses do you need
- Unable to connect the dots between their dreams and real business outcomes
- Missing conversation opportunities with other likeminded individuals
- Struggling with still working at home, and are there any government grants?
How we help solve those problems
We implement our services within an intentionally designed and chronological, four-step framework, as follows:
- Road Map: Strategy and tactical plan to get from point A to point B
- Go-to New Business Growth Strategy: Customer interviews, positioning, documented growth plan and map to profitability (a Business Plan)
- Essential Business Content: Most critical base of business registration, business fundamentals, website, blogs, video, case study, landing page and/or other to establish a sustainable business venture
- Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand
Learn more about this framework and how our process works.
Three things make us different
New businesses in Ag and Ag related business are our niche
We work with new businesses created by an enthusiastic individuals in NSW, wanting to sell their product and service to repeat clientele.
We’ve written a new business growth playbook
Instead of helping clients to minimise tax and succession plan, we’ve designed a measurable business growth framework starting from nothing and growing on a steady growth path.
Business Growth is our metric
We use KPIs like rankings, traffic and leads only as signals to guide us to that outcome.
How we price our services
For a full-scale program with JohnShepherd.com.au, we recommend budgeting roughly $2,000/year.
That said, we like to eliminate as many barriers as possible to getting started, so each of the four parts of our framework can be implemented one step at a time, and at the right pace for you.
