We implement our services within an intentionally designed and chronological, four-step framework, as follows:

For a full-scale program with JohnShepherd.com.au, we recommend budgeting roughly $2,000/year.

We like to eliminate as many barriers as possible when starting a business, so each of the four parts of our framework can be implemented one step at a time, and at the right pace for your organization. Our only rule is that we start at the beginning and proceed sequentially.

Here are more details about each of the four steps:

1. Initial Consultation

$1,000 total

One-month implementation

We begin all new client engagements with a strategy project that starts with discovery and culminates in the delivery of an actionable business growth plan.

Our job with your Road Map is to identify the business growth outcome you need to achieve (example: grow revenue from $nil to $30,000 over the next 12 months) and reverse engineer the business growth program to get you there.

This project includes a 1 hour workshop with you. We learn everything we can about your products/services, production cycle, key input buying-process influencers, sales/marketing history and key output buying-process that your customers are looking for.

Then we take three weeks to supplement what we’ve learned with research. We’ll look at the size of your total addressable market and how we can most effectively reach them, document our recommended strategy and outline the action plan that will get you to the outcome you’re seeking.

At the end of this project, you’ll have everything you need to launch into implementation, with or without our help.

2. Go-to-Market Messaging Strategy

$500 total
Two-month implementation

The first step in implementation (95% of the time) focuses on getting the messaging right.

We’ll start with customer research, interviewing a selection of your existing customers that represent the type you want to replicate. We’re looking to understand what matters the most to these exact individuals. We’ll uncover new insights, validate or challenge what you believe to be true and identify common threads that will inform how you go to market with the right message for the right people.

Following these customer interviews, we’ll reconvene with you for a ½ hour catch up, discussing how you can create value and differentiate yourself in a very customer-centric way.

Finally, we’ll map out your content strategy (what specific written, content need messaging).

3. Essential Content

$500 total
Three-to-four-week implementation

With a documented business growth, marketing plan, customer interviews, messaging, content strategy and campaign map behind you, it’s time to physically create the content you’ll need to go to market.

Our content team (writers and videographer) spend their days talking to you to harvest (no pun intended) what’s in your brain, extract that knowledge and turn it into content that will speak to the things we’ve learned.

Your content will likely include a mixture of thought leadership blog posts, product/service pages or other website copy refinements, case studies, expert explainer videos and landing pages.

4. Campaigns

$nil
$550/month in media fees (Google, LinkedIn, Facebook)
Ongoing implementation (recommended for no less than six months)

Imagine opening a brand new restaurant in your town with a stellar chef, a spectacular environment and the best service around… but it sat on a side street off the main drag, and you did nothing to build awareness for it.

In this step, it’s time to generate serious brand awareness at scale, while simultaneously doing the work to drive RFQs.

Our job at this stage is to proactively deliver the messaging and content you’ve created to as much of your total addressable market as possible, at the right frequency and in the places where they already spend time.

Where to go next?

If you think there could potentially be a fit and would like to talk, we encourage you to book a strategy call.