Your business brand must be

– salient, that is your business brand must be front of mind when customers are ready to act,

– different, your brand must continue to stand out from your competitors, and

– meaningful, your brand must be understood by everyone involved.

Our best-fit clients…

• Are small start ups organizations (Agriculture based) doing business in New South Wales
• Are comprised of individuals who collectively possess a deep desire to work for themselves (having their own business)
• Willing to sell directly (from your own business website) and / or use a sales agent that requires consultative or research before the final decision is made.
• Want to align their business development strategies with a supplying process that’s rapidly shifting to online
• Don’t face geographic constraints to where they can grow their businesses (conduct business nationally or beyond, rather than locally or regionally)
• Are interested in long-term strategy (not quick, cheap fixes) for growing your top and bottom lines with ideal-fit customers, with all communication using your secure business email address.
• Are ready and willing to invest in strategy before implementation (investigation of the problem and diagnosis of the solution before execution of the tactics)
• Are prepared to commit the time and attention at the beginning of the engagement and throughout the business growth 

If you don’t check all the boxes, it doesn’t mean that we can’t help you. But the majority of the points above ring true in our most successful client engagements, that then strengthen your business brand salient, different and meaningful.

These differentiate you from your competition, though the 13 characteristics will bind our businesses together are

1  – Dislike how big business generate profits at the expense of smaller businesses,

2 – Minimal debt, allowing freedom to spend when you want,

3 – Dislike the emphasis of modern cultures of ‘making it’ and ‘success’, on consumption and making money,

4 – Desire equality for women and men in business, politics and life,

5 – Concern and support of the well being for all women and children,

6 – Support spending more on education and community development,

7 – Love of nature and caring for its preservation,

8 – Strong awareness of global issues including poverty and pollution, 

9 – Being active yourself (not relying on others),

10 – Optimism towards the future,

11  – Involved in creating a new and beeter way of life,

12 – Willingness to pay higher taxes and more for goods IF it went to a safer society, and

13 – Emphasise the importance of helping others to develop their unique gifts.

Consultations are free

If you’re thinking, “this is what I need,” then let’s talk. We want to hear about your goals. If there’s an opportunity to work together, great. If not, we’ll point you in the right direction.